Markets

GBD runs fieldwork across Kuwait, Bahrain, and the wider MENA/GCC region, backed by a team of 60+ seasoned interviewers and 14 CATI stations.

• CATI (Computer-Assisted Telephone Interviewing) — technology-driven phone interviews run from our dedicated CATI stations.
• CAPI (Computer-Assisted Personal Interviewing) — face-to-face interviews using tablets for real-time data capture and validation.
• IDI (In-Depth Interview) — one-on-one qualitative interviews, including with C-level professionals, that uncover the motivations and emotional drivers behind behavior.